Taulia Cited by Leading Research Firm for Innovative Marketing

December 11, 2014 Keith Chapman

Today Taulia announced that Forrester Research, Inc., a leading global research and advisory firm focused on technology, business marketing, and strategy, cited Taulia in a November 2014 report entitled, “Tell Stories To Connect With Business Buyers.”

 

The webinar, which was titled, “Use Storytelling To Make Your B2B Content More Compelling,” used Taulia’s “Procure-to-Pay Superheroes” campaign as an example of how to make your customers feel like heroes.

 

In the report, Forrester noted how Taulia created “clever, customer-centric videos,” such as superhero personas for their target demographics, including “Procurement Peter and Treasury Tim, who save their companies by eliminating rogue spending and optimizing supplier payment discounting.”

 

“We’re honored to be cited by such a highly respected and prestigious research firm,” says Taulia Chief Marketing Officer Joe Hyland. “We’re always looking to highlight the great work of our customers, and we’re glad to see our efforts featured in this Forrester report.”

 

In addition, Taulia was also recently recognized by Vidyard, alongside Square, Salesforce, and Deltek, as “video marketing trailblazers.” Additionally, the San Francisco-based startup has been named as one of the 2014 Best Places to Work in the Bay Area for the second consecutive year, became an Oracle Gold Partner, and was named by AlwaysOn to the 2014 OnDemand 50 Companies to Watch list. Taulia has experienced unprecedented momentum in recent months and years, having tripled revenue by year-over-year for two consecutive years. Last month, Taulia closed on $40 million in Series D fundraising round.

 
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